The ambiguity of cinemagraphs raises many questions. On these sites, users mainly share cinemagraphs that they have created from personal videos or found footage. It exists in the world in between a photograph and video to bring to life the image and make it last forever.” While Burg and Beck claim to be the inventors of the new media, the cinemagraph follows a long history of digital images blurring the lines of photography and video, with close contemporaries like animated GIFs, Boomerangs, and Apple’s Live Photos.Ĭinemagraphs have seen great commercial success due to their positionality as a “refined GIF.” Across Facebook and Instagram, cinemagraphs of commercial products have slowly but surely cemented their place as a quirky and subtle tool of advertising. At the same time, cinemagraphs have developed a strong following across user-driven sites like Reddit, Tumblr, and Imgur. The term “cinemagraph” was coined in 2011 by photographers Kevin Burg and Jamie Beck, who define it as “a living moment in an otherwise still photograph. Blending still worlds and motion worlds, the cinemagraph is a new media that consists of a still image with select areas of subtle, repeated movement.
0 kommentar(er)
